First appeared in November Issue of Film Journal International (VIEW)
First, I point out that several exhibitors are developing facilities more like an entertainment center. These normally include a significant cinema component; they are cinema people after all. The facilities will normally include bowling, a games arcade, a restaurant and bar/lounge. Most international markets are not keenly interested in this type of development.
Next, I mention that the cinema complexes of today are much different than those of a decade ago. While exhibitors do have different approaches and solutions, there are common themes focusing on three common factors:
- Market-adaptive approach
- Luxury and premium auditoriums
- Enhanced food and beverage service
To illustrate this point, I reviewed information from the large publicly traded exhibitors in the U.S. In the interest of full disclosure, some of the exhibitors are our clients, and some are not. All of the information presented is taken from investor presentations and quarterly investor conferences and is available on their public websites. Let’s look at what they are doing.
The “one size fits all” prototypical approach of the 1990s is over. Exhibitors are carefully evaluating each location and deciding the appropriate type of facility to build or create through renovation. (more…)