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01.12 2026

Designing Profitable Game Rooms for Entertainment Centers in 2026

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January 2026

Visibility Drives Engagement in Entertainment Center Game Rooms

Designing a Game Room within an Entertainment Center is a multi-layered, highly collaborative effort—and it starts with rethinking a common misconception. While walls are necessary for certain skill wall games, fully enclosing a game room or tucking it down a hallway is one of the fastest ways to limit its performance.

Redemption and arcade games thrive on visibility. When guests see others actively playing, celebrating wins, and competing with friends, it creates instant energy. That energy sparks curiosity, draws people in, and drives participation. The game room shouldn’t be hidden—it should be a visual anchor that activates the entire entertainment center.

We witnessed this firsthand at IAAPA while playing Baytek’s new gas-pumping game, Perfect Pump. As we walked the show floor with a client evaluating new attractions, they encouraged us to try it. The goal is simple: hit a specific dollar amount—something we’ve all experienced when running in for a quick $10 fill-up. The arcade version delivers the same pressure and humor (minus the gas smell).

As we played, laughed at our near misses, and groaned when we went over, we noticed people slowing down, stopping, and watching us from across the floor. What began as casual play quickly turned competitive. Challenges emerged. Scores were compared. That’s competitive socializing in action. If a single game can create that level of buzz on a trade show floor, imagine the impact when it’s intentionally placed within your entertainment center.

Flexible Game Room Design and Planning for Power

Flexibility is critical to a successful game room. Games rotate, footprints change, and technology evolves quickly. Refreshing the game mix keeps the experience new and gives guests a reason to return.

Planning for power early in the design process is equally essential. Will power come from above or below? Can the infrastructure support future changes? These decisions, made early, can save significant cost and disruption later.

Game sizes, heights, and technical requirements vary widely, and they continue to evolve. At IAAPA, we saw several games incorporating escape-room-style puzzle solving—without requiring a dedicated, fixed escape room footprint. Designing adaptable layouts allows you to take advantage of these innovations as they emerge.

Active and Movement-Based Arcade Game Trends

One of the biggest advantages of out-of-home entertainment is activity—and this trend was unmistakable at IAAPA. Many new games emphasized motion and physical engagement well beyond traditional joystick-and-button play.

One standout required players to roll a large “boulder” around and over obstacles, engaging the entire body. Melissa tested the modest-sized version, while a larger option pushed the experience even further. Archery games also made a strong return this year, including Lasertron’s Krazy Arrows, which blends traditional archery with gamified scenarios.

We also saw AR and VR experiences that require players to physically move through space, along with modern takes on classics—Dance Dance Revolution-style games for hands and skee-ball reimagined as putting golf. The trend is clear: guests want games that get them moving, competing, and laughing together.

Game Distribution, Redemption Spaces, and Long-Term Profitability

A successful game room doesn’t stop at game selection. The redemption area—worthy of its own dedicated discussion—and collaboration with an experienced game distributor are critical to long-term profitability.

The right distributor helps fine-tune the game mix to match demographics, encourage repeat visits, and maximize revenue per square foot. They also assist with buy-versus-lease strategies and often provide early layouts that evolve as operations grow.

Activating Game Spaces in 2026 Entertainment Centers

As we move into 2026, we invite you to think strategically about how your game space is activated—not hidden away, but integrated as a core driver of energy, engagement, and revenue within your entertainment center.

Check back for more blogs, past and future, from TK Architects that discuss other aspects of Entertainment Center design!

Principal, Theresa English

11.04 2025

The State of Cinema 2025: Industry Shifts, Insights, and What’s Next

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November 2025

– Mike Cummings, Sr. Principal, TK Architects

The State of Cinema: Industry Insights and Opportunities Ahead

Earlier this year, I reached out to a number of domestic and international exhibitors to get their take on the current cinema landscape — what’s working, what isn’t, and what the next few years might hold.

The conversations, including input from one of the industry’s most respected icons, revealed a mix of realism and optimism: yes, challenges remain, but there’s also clear progress and renewed creative energy driving exhibition forward.

Here’s what I heard most consistently.

Current State of Cinema

Many exhibitors anticipated that 2025 would be a challenging year — and so far, that prediction has held true. Studios continue to feel the ripple effects of the 2024 strikes, which disrupted production schedules and shifted major release timelines.

  • For example, Jumanji was delayed from 2025 to December 2026 due to actor availability.

Still, there’s a lot to be encouraged by:

  • Premium large formats (PLFs), food & beverage programs, and in-theatre merchandise sales continue to perform well.
  • International markets are showing signs of recovery, with new development and renovation activity beginning to accelerate.
  • Audiences remain eager for shared, in-person experiences, especially when theatres provide something distinctive and well-executed.

Key Challenges

Every exhibitor I spoke with touched on one or more of the following themes:

• Content Flow
A consistent stream of high-quality films remains the top concern. The availability of content has improved since early 2025, but to maintain strong momentum, exhibitors say they need two to three strong titles per week. Studios are starting to acknowledge both franchise fatigue and the audience’s appetite for fresh stories — an encouraging shift that could reinvigorate the box office in the years ahead.

• Rising Costs
The costs of film, labor, and utilities continue to climb, creating a challenging environment for profitability — especially for independent operators.

• Sustaining Attendance
Maintaining consistent audience engagement remains a struggle. Many are looking beyond traditional marketing, exploring partnerships, events, and local community initiatives to bring guests back more often.

• Overreliance on Premium Formats
There’s no doubt that IMAX, 4DX, and other premium experiences have boosted revenue. But some exhibitors worry the industry risks becoming too “luxury-only” — similar to what’s happened in live sports and concerts — if affordability isn’t preserved for everyday audiences.

• Customer Experience
Improving facilities and service continues to be a major focus. Recruiting, training, and retaining quality staff remains difficult — yet it’s also key to shaping a great guest experience.

  • Since COVID, many investments have focused on immersive technology and enhanced presentation quality, which audiences clearly appreciate.
  • However, high construction costs, limited financing, and elevated interest rates make larger-scale facility improvements harder to pursue.

Outlook

Despite the obstacles, there’s a clear sense of cautious optimism across the industry. Most exhibitors believe that, while recovery will take time, revenues could return to pre-COVID levels within the next few years.

Some broader trends shaping the outlook include:

  • Continued consolidation across domestic and international markets.
  • Cultural relevance returning — movies are once again becoming “watercooler moments.”
  • Immersive technology continuing to evolve, elevating both engagement and satisfaction.
  • Mergers and partnerships — such as the Skydance–Paramount merger — helping restore confidence in the theatrical experience.

Emerging Opportunities

While the landscape continues to evolve, exhibitors are focusing on what they can control — creativity, adaptability, and connection with their communities.

• Diversified Revenue
Many new and planned projects are blending cinema with family entertainment concepts — integrating arcades, bowling, escape rooms, and other attractions under one roof. This hybrid approach helps stabilize revenue, attract a wider demographic, and extend the life of a property. While some worry about overbuilding, the high cost of these developments is likely to keep growth measured and strategic.

• Social Connection
Gen Z and Gen Alpha audiences are showing a clear desire for authentic, in-person experiences that go beyond what digital platforms provide. For this generation, theatres are becoming social destinations again — places to gather, not just to watch.

• Elevated Food & Beverage
From elevated menus to thoughtfully designed social spaces, enhanced food & beverage programs are proving to be one of the strongest tools for attracting new guests and encouraging longer visits. Operators investing in atmosphere and quality are seeing returns in both per-capita spending and repeat visits.

• Broader Content Mix
While tentpoles and opening weekends remain essential, many exhibitors are leaning into programming diversity. Mid-sized films, international releases, live events, concerts, gaming tournaments, and even streaming exclusives can provide meaningful incremental revenue. In certain regions, faith-based and community-driven content also continues to perform strongly.

• Reimagining Trailers
One exhibitor noted that trailers are still the industry’s best marketing tool — yet they’re often buried within lengthy pre-shows. Re-evaluating how trailers are presented could re-capture audience attention and strengthen engagement before the movie even begins.

• Experience Differentiation
Audiences often choose the movie first and the theatre second. The next opportunity lies in reversing that mindset — creating destinations so distinctive, comfortable, and service-driven that guests decide where to go before deciding what to see. The most successful entertainment centers, shopping districts, and mixed-use venues already operate this way, and cinemas can, too.

• Ongoing Reinvestment
Despite industry challenges, cinemas continue to reinvest in their spaces. According to Cinema United, that reinvestment has exceeded $1.5 billion over the last twelve months — a clear signal that exhibitors remain committed to innovation, improvement, and the long-term theatrical experience.

The takeaway from all these conversations?
Cinema is still changing — but it’s far from standing still. Theatres that embrace innovation, prioritize guest experience, and deliver something truly memorable will define what comes next.

We at TK Architects International remain bullish on the future of cinema, entertainment and social experiences and look forward to talking with you about them. 

Sr. Principal, Mike Cummings

09.24 2025

Elevating Entertainment Spaces with Timeless Design

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September 2025

– Melissa Miller, Principal, TK Architects

Modern Classic: Elevating Entertainment Spaces with Timeless Design

At TK Architects, we believe a well-designed cinema or family entertainment center isn’t just about being flashy or trendy—it’s about achieving balance: combining the clean, refined lines of modern design with the warmth, richness, and permanence of classic elements. This “modern classic” approach creates spaces that feel fresh and relevant, while also timeless and welcoming. Done well, it sets the stage for memorable experiences—whether families are enjoying a night out at the movies, kids are challenging each other in the arcade, or friends are gathering for bowling and food.

What Do We Mean by “Modern Classic”?

Modern classic design sits in the sweet spot between sleek minimalism and the character of traditional design. Key attributes include:

  • Elegant proportions and symmetry: Strong geometry, clean forms, balanced compositions.
  • High-quality materials with texture: Woods, polished concrete, metals with patinas, warm leathers, and textiles.
  • Subtle ornamentation: Not fussy, but well placed—trim, statement lighting, or refined detailing that speaks to craftsmanship.
  • Timeless color palette: Neutrals, warm tones, muted accent colors, with occasional bolds used sparingly.
  • Layered lighting: Combining ambient, accent, and decorative lighting to shape mood and highlight architectural features.

Why It Works for Cinemas and Family Entertainment Centers…

Cinemas and family entertainment centers have unique needs that extend beyond durability—they must create an environment that excites and comforts guests. Modern classic design supports this beautifully. It provides durability, adapts easily to changing trends, elevates the guest experience, and reinforces brand identity with timeless design cues.

Case Study: LHM Megaplex Theatres

One project that illustrates this approach is the LHM Megaplex Theatres. Designed to be more than just a place to watch films, the Megaplex delivers an upscale, inviting environment built to last:

  • The lobby welcomes guests with polished concrete floors that provide durability and a sleek, contemporary base. This surface is elevated by rich wood accents, refined millwork, and dramatic lighting features that bring warmth and sophistication to the space.
  • Concessions are framed with durable counters and crafted details that balance functionality for high traffic with a premium aesthetic.
  • The seating areas incorporate plush finishes and warm tones that feel timeless, ensuring comfort while reinforcing the brand’s commitment to quality.
  • The auditoriums carry this approach forward, with comfortable seating, integrated lighting, and subtle architectural details that make the experience immersive without distraction.

This balance of durable, modern materials like polished concrete with classic detailing and warm finishes creates a venue that not only impresses first-time guests but keeps loyal patrons returning year after year.

Case Study: Mendocino Farms at Preston Oaks

Modern classic design principles aren’t limited to cinemas—they also shape memorable food and beverage environments. Mendocino Farms at Preston Oaks demonstrates how timeless design choices can elevate a dining experience while supporting the operational needs of a busy restaurant.

  • The dining areas feature a mix of polished concrete and warm wood tones, balancing durability with approachable sophistication.
  • Custom millwork and furniture details add refinement, while a restrained color palette keeps the focus on the food and the social experience.
  • Lighting design plays a critical role, layering ambient and accent fixtures to create warmth during the day and intimacy in the evening.
  • The overall layout prioritizes flow—ensuring guests move comfortably from entry to order counter to seating, just as circulation does in entertainment venues.

Like a cinema lobby or FEC lounge, this space uses modern classic design to balance durability, warmth, and timeless appeal. The result is a restaurant that feels both contemporary and enduring—an experience that could easily translate to entertainment-focused spaces.

Addressing Challenges & Pitfalls

  • Cost management: Classic finishes can be more expensive. Selective placement balances budget and impact.
  • Avoiding stiffness: Too much formality can feel cold—layering textures, lighting, and playful accents adds warmth.
  • Updating over time: Modular details and replaceable accents make future refreshes easier.
  • Accessibility & flow: Function always comes first—sight lines, circulation, and wayfinding must remain seamless.

TK Architects’ Approach

When integrating modern classic design into cinemas, family entertainment centers, or food and beverage spaces, our process includes:

  1. Discovery & Storytelling – Understanding brand identity, target audiences, and cultural context.
  2. Concept Development – Creating mood boards with timeless materials, lighting strategies, and detailing.
  3. Design Schematics – Developing layouts and finishes that emphasize proportion, symmetry, and guest flow.
  4. Refinement – Incorporating branding, operations, and maintenance needs.
  5. Execution & Detailing – Overseeing craftsmanship in materials, lighting, and finishes to ensure long-term impact.

Conclusion

Modern classic design isn’t about chasing trends—it’s about creating entertainment and dining spaces that endure. By blending the sophistication of timeless finishes with the durability of modern materials, we create environments that feel exciting today and remain relevant tomorrow.

That’s what we achieved with both the LHM Megaplex Theatres and Mendocino Farms at Preston Oaks, two projects that showcase how modern classic design creates memorable, functional, and lasting guest experiences. At TK Architects, this philosophy drives every project we touch—because timeless design keeps people coming back, again and again.

Ready to explore how modern classic design can elevate your cinema, family entertainment center, or food and beverage project? Let’s start the conversation.

Principal, Melissa Miller

08.14 2025

Designing the Future of Bowling: Insights from Bowl Expo 2025

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August 2025

International Bowl Expo 2025 – Levi Lawson, Principal, TK Architects

Bowl Expo 2025: Designing the Future of Bowling

My first Bowl Expo experience, just outside Washington D.C., was nothing short of inspiring. The energy on the tradeshow floor was contagious—two full days surrounded by people who live and breathe bowling. Even during a week when many would enjoy the short week to celebrate July 4th, attendees showed up ready to learn, connect, and explore ways to take the bowling experience beyond the lanes.

Today’s successful centers aren’t just about great lanes; they’re about creating memorable, multi-layered experiences that keep guests coming back. Think of arcades buzzing with energy, inviting food and beverage options, and additional attractions that boost revenue while keeping customers engaged for hours.

Augmented reality (AR) lanes: Projection-based graphics creating immersive gameplay and interactive experiences for casual players and families.

Immersive theming options: Projection mapping and interactive LED systems that transform lanes for themed events or seasonal experiences.

Lane-side dining enhancements: Full-service menus delivered directly to lanes, with tech-enabled ordering and customization for a seamless guest experience.

Next-gen arcades: Arcade manufacturers showcased games that combine VR, motion sensors, and interactive screens to create a more immersive environment.

Escape rooms and mini attractions: Some centers are integrating smaller-scale experiences like VR escape rooms or interactive challenges near the bowling area to increase dwell time.

We were proud to partner with our long-time friends at Proctor Companies, meeting both familiar faces and new operators eager to innovate. These conversations weren’t just about design—they were about strategy. How do you monetize your space by design? How do you create a customer journey that feels effortless yet unforgettable? That’s where TK Architects excels. We remove the guesswork and design environments that work hard for you, blending function, efficiency, and an unbeatable guest experience.

With decades of expertise in cinema, dining, and entertainment design, TK Architects knows how to integrate bowling into a complete entertainment offering that works for your market. We’re at events like Bowl Expo because we believe in this community—and in the value that great design brings to both operators and patrons.

Are you ready for a fresh take and a proven formula for the future? Let’s talk.
We’ll see you in Nashville, TN for International Bowl Expo 2026—and we can’t wait to keep the conversation going.

Principal, Levi Lawson

06.30 2025

The Evolving Landscape of Customer Experience in Entertainment

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June 2025

by Sr. Principal Jack Muffoletto

In the ever-shifting world of entertainment design, there is a pendulum that is always swinging for the customer and for the operator. The industry seems to be in a constant state of flux—balancing the competing demands of value, convenience, and elevating the customer experience. As we look toward the future, there is an essential question that we must all ask: What defines true entertainment in an age where options seem limitless?

Lately, businesses are focused on human-less transactional touchpoints—making it easy for customers to self-pay and complete their purchases. The pandemic and labor concerns combined with the arrival of new digital technologies helped to influence this. However, many consumers are seeking more than just the simplest path to completing a task. They crave attention, personal touches, and a memorable experience.

While digital convenience remains essential, there’s a growing realization that the human element and the design environment still have great value. Customers today are willing to pay a premium for special experiences—something that makes them feel noticed and cared for whether it’s service at your seat or the modern, luxurious finishes that elevate the customer experience.

The true challenge is in balancing the design experience with convenience. In an era of endless options and instant gratification, businesses must create spaces that not only please customers but also make them feel valued. Convenience is key, but so is the hospitality that makes someone feel at home. This means revising designs to include comfortable seating, ample amenities, and spaces where people want to spend time—not just pass through.

Technology can help streamline operations, but it must never overshadow the human touch. Think about it: no matter how sophisticated the technology, there’s no substitute for a welcoming smile, a prompt response, or the consistency of a trusted brand.

And, in this landscape, your brand’s mission must evolve!

You can differentiate through your products and services, emphasizing operational excellence and messaging the experience, or take it a step further by embedding your brand directly into the design of the facility. The choice is yours, but one thing is certain: consumers are looking for more than just a product; they’re looking for a story they want to be a part of.

It’s easy to get enamored with the idea of waiting for the “perfect” moment to act on development.  It seems the economy is bending toward being more stabilized. Pro-business, the vision of lower interest rates and global factors becoming more stable, the opportunity to invest, innovate, and pivot quickly is now. So why wait for an ideal scenario when the demand for new experiences is more pressing than ever?

New concepts, new designs, and fresh takes are necessary. The days of casual, cookie-cutter experiences are over. Today’s consumers are choosy and willing to pay more for a distinctive experience that feels fresh, exciting, and tailored to their needs. Operators who are willing to refresh their brands, adapt to changing customer preferences, and innovate quickly will rise to the top.

In entertainment architecture and as boundaries blur between Cinemas, Family Entertainment Centers, and Food & Beverage choices, operators are faced with the challenge of reinventing their brand. Modern ambiance, flexible floor plans that accommodate different group sizes, multiple service offerings under one roof, and the seamless integration of technology will be the winning formula for the future.

A Call to Action: Reinvent and Advance

The entertainment industry is in a transformative phase. As we emerge from the shadows of the pandemic and economic uncertainty, the businesses that thrive will be those that embrace reinvention and are unafraid to evolve. It’s about moving past the “sameness” of the past and creating new, personalized, and memorable experiences that leave a lasting impact.

The choice is yours. The future is waiting—let’s shape it together.

Sr. Principal Jack Muffoletto