April 2016
An interview with TK Architects’ Sr. Principal Mike Cummings was featured in a renowned online cinema news publication Celluloid Junkie, “CJ @CinemaCon: Interview with TK Architect’s Mike Cummings” on April 7, 2016, by Patrick von Sychowski. In the interview, Mike Cummings talks about TK Architects latest cinema projects, dilemmas and latest industry developments. The original full article can be found at CJ website HERE, or view the full transcript below. (more…)
By David Taylor, TK Architects International.
February, 2016
Netflix has revolutionized the way we watch TV and Movies but it’s not merely through its online film streaming but through the way it has personalized its content to the viewer. Netflix uses data mining to grossly monitor and create detailed profiles on its 69 million customers [6]. Using these profiles, Netflix used this data to shape how it marketed shows. Netflix users who preferred certain actors were marketed the show with that actor as the main character. Users with history of watching certain genres were marketed a trailer emphasizing the show’s genre.
Many other online companies such as YouTube are emulating Netflix’s success pattern to get better media to customers. So what have movie theaters being doing to personalize its content or market films? Well, not much has changed… Although larger theater chains such as Regal or Cinemark are using new technology such as mobile apps to encourage purchasing tickets or find movies playing near you, the direct customized marketing is still absent from their business model. But, to be fair, there are already many independent online sites or apps which already share movie reviews with friends such as Rotten Tomatoes and Facebook to “get the word out.”
Currently, selecting a movie to watch in theaters can be difficult from a consumer’s perspective. (more…)
By Jack Muffoletto, TK Architects International
January 2016
ISBExpo 2015
Going to the movies is a worldwide pleasure. Although the indulgence of movie going is the same, cinema design varies around the world and even within the boundaries of a single city. Internet images are no substitute for experiencing global cinema operations and micro-markets first hand. On my way to the 2nd annual International ShowBiz Expo (ISBE) in Dubai, I planned a stop in Russia to follow up with a client who has asked me to review a few of their existing cinemas . It is no secret that the economy in Russia is suffering. Cinema operators there do not have urgent plans that involve a lot of risk taking and construction expense. Instead, this client is interested in the feasibility of low risk remodeling, modest re-branding and even area reduction to be able to roll back lease obligation expense. (more…)
By Chad Philhour, TK Architects International
November 2015
It is important to realize a client’s vision and capitalize on that idea in a cost-effective approach. This is key to creating and maintaining their brand. Customers draw conclusion about a brand based on their experience either memorable or mediocre. (more…)
