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“Destination Entertainment: Preserving the Social Experience in a Streaming World” in Film Journal

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September 2018

An article by Sr. Principal, Mike Cummings, was featured in the October issue of FilmJournal magazine, titled “Destination Entertainment: Preserving the social experience in a streaming world”.

In the article, Mike Cummings discussed the view of the cinema-going as a socially infused entertainment experience. He talked about the benefits of movie-going in this modern world of media streaming as a fun and pleasant way to get away, socialize, and enjoy the surrounding atmosphere. See how well-thought-out design and latest technology tie into the successful process.

For more details, please follow the link to FilmJournal web version of the article or view the article in print in October issue of Film Journal: http://www.filmjournal.com/features/destination-entertainment-preserving-social-experience-streaming-world

By Mike Cummings, TK Architects International September 17, 2018

Many times, when I meet someone or talk with friends and am describing my work—primarily designing movie theatres—people will ask me: Aren’t movie theatres going away? I inevitably start with talking about people dining out even though they have a kitchen in their home, and the fact that collective storytelling is part of our human experience dating back to cavemen gathering around a fire. Usually, this stream of conversation stops, but there is a whole lot more to the story…

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“Shaping the Industry with Design” in FilmJournal

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An article by Sr. Principal, Jack Muffoletto, was featured in September issue of FilmJournal magazine, titled ” Shaping the Industry with Design: Amenities, technology, threats and consolidation influence the new theatre environment”.

In it Jack discussed how do we, the designers, address the key topics that influence the cinema industry. Jacks mentions consolidation, content release issues, technology and amenities among other major topics that have a deep impact on the theatre industry today.

For more details, please follow the following link to FilmJournal web version of the article: http://www.filmjournal.com/features/shaping-industry-design-amenities-technology-threats-and-consolidation-influence-new

If you want to get someone’s attention, talk about one of these topics that are influencing the cinema industry:

  • Seating, self-service, more service, efficiency, “integrated” and “experiential” are the terms and amenities operators are contemplating today.
  • I am continually fascinated by the pace of technology solutions entering the industry and the opportunities they create. If you don’t have technology or it is unavailable or slow, the customer quickly grows impatient and might have to wait or rely on others; this is a pain point to avoid.
  • For years, industry leaders have contemplated the release window, piracy, VOD and alternative online entertainment options. Customers are truly moving from bricks to clicks, and this is a real threat. However, touch, feel, taste and special events are impossible to achieve online.
  • Consolidation is eye-popping and more than likely will continue and create demand for more differentiation and innovation.
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Around the World in Ten Days

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“OBSERVATIONS FROM BEIJING AND JEDDAH”

by Mike Cummings, TK Architects International Inc.
May 2017

Departed on May 1st from the US and arrive in Beijing the evening of Tuesday May 2nd.

Wednesday morning, I went to the joint venture office in the Vantone office tower. During the morning we reviewed designs for cinema projects for China Film and Perfect World and exchanged preliminary information about the business meeting. We were joined by Tianyu Liu, one of the first people that I met in exploration of the China market. I had not seen her in nearly a year as she has been on maternity leave.

During the business meeting we reviewed our list of projects. Most are in the design and negotiation phases, but it seems to indicate that the market for cinemas in China remains strong and we will be very busy later in the year. We also talked about interoffice work and how we can improve the process and several business issues related to budget. (more…)

CINEMACON HIGHLIGHTS – MOVIES, MOVIE STARS, STRONG RESULTS AND BRIGHT FUTURE

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By Theresa English, TK Architects International Inc.

April 2017

Vegas Strip Views from the Cinemark event at the LINQ

The highlights of the annual CinemaCon Convention in Las Vegas that was held March 20 to 27, 2017 can be summarized as Movies, Movie Stars, Strong Results and Bright Future. 

The primary highlights of each CinemaCon gathering revolve around movies and movie stars.  This year was no different.  Previews of upcoming attractions build positive momentum for exhibitors and allow them to begin planning promotions and special events targeted to specific movies.  Full length screenings of movies, such as “Pirates of the Caribbean: Dead Men Tell No Tales” (In Theatres May 26, 2017), which CinemaCon screened this year, and also had an unannounced screening of “Furious 8” much to everyone’s delight. (more…)

Lobby–ing Your Customers: Smart Design Can Transform the Cinema Into a Popular Destination

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By Jack Muffoletto, Sr. Principal, TK Architects International

September 2016
The Article first appeared in the October (Lobby and Design) issue of Film Journal magazine HERE.

First impressions are made within the first five seconds (or less) of an encounter. Sure, the movie-going experience starts before your lobby, but it is just as important for your credibility when the customer opens the front door. (more…)