Studies have shown that Millenials, 24 years old and younger, look at their mobile devices dozens of times per hour.
JACK MUFFOLETTO, TK Principal, gave a presentation titled A New Generation of Movie Goers at KinoExpo tradeshow in St. Petersburg, Russia on Sep 25, 2014, where he touched base on how we use architectural design to get young people more interested and engaged in cinema facilities.
Fortunately for us in the cinema industry, movies continue to entertain billions of people around the world and fortunately we are building NEW interest in cinema from advances in technology like immersive sound, and the coming of laser projection, neither of which you can get at home watching a movie on an iPad. Add a nice comfy chair and large format screen and it is clearly better than home …. but it needs to be more.
Architecturally, we know your patron values a one-of-a-kind experience. We want to enhance your opportunities to create this one-of–a-kind or first-in-market experience …. so you can make more money AND earn positive tweets and positive Facebook post as your patrons leave your facility. It’s a herd mentality with Facebookers. If you get 3 or 4 leading a group, you will get others to follow. So, for that one-of-a kind experience . . . . Maybe the architectural choice is . . . .
- Rich materials
- Theatrical motifs
- Cafes and lounges
- Community environment
- Themed and comfortable
- Photo opportunity
- Multiple types of seating and viewing arrangements
- Organized interactive media experience
- Access to monitors
- Combined elements like media and lighting
- Tell a story
- Or have a lobby with everything
You face challenging problems head on every day. WE choose to collaborate with you and bring new ideas to the table …. as a STANDARD expectation.
People are 4 times more likely to make a purchase if a Facebook friend has made a recommendation. Together let’s find something, architecturally, to make the new generation of movie goers loyal to YOU.