Blog

By David Taylor, TK Architects International.

February, 2016

Netflix has revolutionized the way we watch TV and Movies but it’s not merely through its online film streaming but through the way it has personalized its content to the viewer.  Netflix uses data mining to grossly monitor and create detailed profiles on its 69 million customers [6].  Using these profiles, Netflix used this data to shape how it marketed shows.  Netflix users who preferred certain actors were marketed the show with that actor as the main character.   Users with history of watching certain genres were marketed a trailer emphasizing the show’s genre.

Many other online companies such as YouTube are emulating Netflix’s success pattern to get better media to customers.  So what have movie theaters being doing to personalize its content or market films?  Well, not much has changed…  Although larger theater chains such as Regal or Cinemark are using new technology such as mobile apps to encourage purchasing tickets or find movies playing near you, the direct customized marketing is still absent from their business model.  But, to be fair, there are already many independent online sites or apps which already share movie reviews with friends such as Rotten Tomatoes and Facebook to “get the word out.”

Currently, selecting a movie to watch in theaters can be difficult from a consumer’s perspective. (more…)

By TK Architects International

November 2015

It is important to realize a client’s vision and capitalize on that idea in a cost-effective approach.  This is key to creating and maintaining their brand.  Customers draw conclusion about a brand based on their experience either memorable or mediocre. (more…)

First appeared in November Issue of Film Journal International (VIEW)

First, I point out that several exhibitors are developing facilities more like an entertainment center. These normally include a significant cinema component; they are cinema people after all. The facilities will normally include bowling, a games arcade, a restaurant and bar/lounge. Most international markets are not keenly interested in this type of development.

Next, I mention that the cinema complexes of today are much different than those of a decade ago. While exhibitors do have different approaches and solutions, there are common themes focusing on three common factors:

• Market-adaptive approach
• Luxury and premium auditoriums
• Enhanced food and beverage service

To illustrate this point, I reviewed information from the large publicly traded exhibitors in the U.S. In the interest of full disclosure, some of the exhibitors are our clients, and some are not. All of the information presented is taken from investor presentations and quarterly investor conferences and is available on their public websites. Let’s look at what they are doing.

Market-adaptive Approach

The “one size fits all” prototypical approach of the 1990s is over. Exhibitors are carefully evaluating each location and deciding the appropriate type of facility to build or create through renovation. (more…)

By TK Architects International

October, 2015

“Should I go the Emergency room?”, “Is it possible to make toast in a microwave?”, “Is pizza healthy?”. Everyone knows that the best way to find trustworthy answers to the most important life-questions is to ask Google.

As a Cinema designer, I want to know about Cinema trends.  Normally, I attend conferences, talk with clients and investors, and hold office brainstorming sessions, but this time I turned to Google.  Here is what I found when I asked the internet “what are people saying about going to the movies?”

My method of research was to spend an unhealthy amount of time reading online theater reviews.  My goal was to glean some type of insight on how customers feel about the current cinematic experience.  I learned three things about movie theater reviews, none of which can be proven scientifically. (more…)