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Will the Global Pandemic Forever Change the Industry?

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July 1, 2020

How will the global pandemic that has rocked the entertainment sector forever change our industry as we begin to reopen the economy?

Let’s first look to the past to understand how the world survived the deadliest modern pandemic.

The 1918 “Spanish Flu” infected nearly 1/3 of the world population in three separate waves between 1918-1919 with an estimated fatality rate of 2%.  The first reported case was at Camp Funston in Fort Riley, Kansas in March 1918.  The H1N1 was considered “novel” meaning it was so new at the time there was no immunity built up in the human race.  The lack of antibiotics, poor hygiene, crowded living conditions and the fact that we were in the tail end of World War I all helped spread the virus globally.  In an effort to curb the spread, tactics like isolation, quarantine, disinfectants, limiting public gathers and wearing masks were all implemented – sound familiar?  It was coined “crowding control” back then.  During the 1918 pandemic masks were suggested to be worn for up to 2 years.  It also affected everyone but strangely killed the healthiest people.  Also, viruses weren’t discovered until the 1930’s so the term virus was none existent.  The pandemic ended in the summer of 1919 with those infected either dying or having developed an immunity.  With the end of the Great War and the global pandemic came the roaring 20’s and people need to socialize!  The economy grew 42% during this time.

Fast forward a 100 years.

Before our current pandemic, the US economy was at an all-time high and unemployment was low.  As the outbreak was increasing in other countries of the world technology allowed us to see its impacts unfold (whether accurate or not).  Technology might have been able to be used to help us not repeat the past.  Several factors may have helped – truthful accurate reporting, listening to scientists and medical professionals, and defining the priority. Social distancing is better defined as physical distancing because we are still connected even during lockdown.  Staying in touch feeds the human connection that we all need.  What is missing is the emotional connection that comes from being in the physical presence of a group.

How will we react after our current outbreak?  Will we have another cultural renaissance or will consumers be leery to get out and spend?  The shelter in place restriction was long enough to force new habits.  But if history tells us anything about humanity, once we navigate through a pandemic, people tend to run from isolation to some form of mega-socialization.

So how do we prepare for what is hopefully another explosion of spending?  What are some key factors that consumers will require in order to jump-start your business?  A few suggestions that can lead to a positive comeback.

1. BRAND LOVE

  • Brand love is more important than ever in our current times. We are creatures of habit and tend to be drawn to things we know. Steve Bryant of Article Group quoted “People care about what they already care about.”
  • Cultivating passionate fans takes positive emotional connection and self-brand integration.
  • To create superfans you must master the power of your story – shape the narrative.
  • Respect your customer

2. BUILD TRUST

  • You must consider the four dimensions of trust
      1. Physical – do I feel safe? Use design to emphasize safety.
      2. Emotional – can I trust that you are being honest? Communication is paramount.
      3. Digital – can I believe that all my information is secure? Use technology to safeguard data.
      4. Financial – can I accept that my economic concerns are being served? Understand your customers are the most important commodity.

3. LEVERAGE TECHNOLOGY

  • We are in an app world, use it to elevate your business.
  • Technology can drive efficiencies and productivity.
  • Use technology to elevate your customers experience.

4. SET TRENDS

  • Identify and prioritize revenue opportunities.
  • Purpose driven customer playbooks – understand your customer needs and build a scalable process.
  • Reservation/concierge will be important – create new interaction points for customers.
  • Openness is more important than ever – evaluate you current conditions and modify.
  • Control your guest flow through imaginative design not barriers – build on the experience.
  • Safety first.

5. OPERATIONAL EFFICIENCIES

  • Design efficiently, apply your money to enhance the customer experience.
  • Doing more with less.
  • Identify profit centers – exploit these areas with signage, branding and design.
  • Staffing efficiencies, utilize technology and purposeful design.
  • Offer less choices but make sure you do it exceptionally.

The increase in economics after each recession period is great.  Understand where the market opportunity is and size your opportunity correctly.  For the entertainment sector everything will feel new again.  You get to shape the story on how your business will succeed.  Be prepared as a company for speed and agility – we must learn quickly, constantly be pivoting and adjusting.  Hard times build character and difficult times will bring market openings to strong companies.

Albert Einstein said it best, “The same thinking that has led you to where you are is not going to lead you to where you want to go.”

Chad H. Philhour


Founded in 1981, TK Architects is a full-service architectural firm that offers all professional design services in-house to simplify and streamline coordination, including: Architecture, Interior Design, Graphic Design, Structural Engineering, Mechanical, Electrical, and Plumbing Engineering. The firm’s focus is entertainment architecture and engineering, including cinema, bowling, bars/lounges, food service, and entertainment centers worldwide. TK Architects provides the right services at the right time to meet client’s specific needs, including: New Buildings, Tenant Interiors, Renovations, Facility Upgrades, and Maintenance.


For more information about TK Architects please visit www.tkarch.com or contact Jack C. Muffoletto, at jcmuffoletto@tkarch.com

 

COVID, Design, and Father’s Day

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COVID, Design, and Father’s Day

 

We are now back to work in our office and abiding by CDC guidelines and local governmental declarations. Our workstation layout is already naturally spread out for the 6’-0” social distancing recommendation. Certain rooms get new rules like conference rooms and the kitchen for limited amounts of people, masks, hand sanitizer, and distancing. Our challenge is that we encourage a tight-knit culture built on face to face collaboration. This causes a disruption of the status quo of how an architectural / engineering firm functions. Fortunately, we have elements in place for virtual collaboration; fast internet and cloud-based platforms. The cloud-based tools are real-time collaboration tools where users can add comments and annotations. We rely less on printed drawings and instead can perform digitized sketch design for sharing both in the office and virtually. In all, we have leveraged our technology to work differently and safely.

 

To help our clients, it is our job to manipulate designs to make the paying customers feel safe and welcome. In these times, the customer’s comfort level extends beyond what is visual. Because of this, the clients are forced to put new programs in place. Technology seems to be the leading charge with more reliance on mobile phones, contactless motion-activated sensors, and the like. As architects, we are committed to safety without sacrificing the experience. For example, how do we adopt technology along with social distancing practices that don’t feel forced? How do we maintain spacing concerns without making people feel isolated or as if they aren’t allowed to have human-to-human contact?

On that note, after a late breakfast on Father’s Day, we packed coolers and went to the neighborhood pool to enjoy the day. When we got to our socially distanced lounge chairs it was like being in a different world, yet a world that was vaguely familiar. Children playing, people drinking, eating, and laughing. It was a wonderful day. But more than that, it confirmed something I have believed during this entire pandemic. The world is not going to change as much as some people think. People want to go out to eat, socialize in bars, travel, conduct business, seek out experiences, etc. In fact, many people will do this the first chance they get. It is such an important part of who we are. The memories we make with family. The connections we make with business colleagues. The much needed breaks we crave. People adapt quickly. Some faster than others, but we adapt together. It has been a devasting time for our industry but my Father’s Day outing gave me much hope that recovery is closer than we may think. Let’s hope so.

– Jack Muffoletto


Founded in 1981, TK Architects is a full-service architectural firm that offers all professional design services in-house to simplify and streamline coordination, including: Architecture, Interior Design, Graphic Design, Structural Engineering, Mechanical, Electrical and Plumbing Engineering. The firm’s focus is entertainment architecture and engineering, including cinema, bowling, bars/lounges, food service and entertainment centers worldwide. TK Architects provides the right services at the right time to meet client’s specific needs, including: New Buildings, Tenant Interiors, Renovations, Facility Upgrades and Maintenance.


For more information about TK Architects please visit www.tkarch.com or contact Jack C. Muffoletto, at jcmuffoletto@tkarch.com

 

The Cinemark Standard

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It’s Showtime!

An update from CEO, Mark Zoradi, see what Cinemark is calling The Cinemark Standard and their plans for a comfortable and safe return back to the big screens in this informational video:

https://www.linkedin.com/posts/cinemark_an-update-from-our-ceo-mark-zoradi-hint-activity-6679038154651025408-mA23


Founded in 1981, TK Architects is a full-service architectural firm that offers all professional design services in-house to simplify and streamline coordination, including: Architecture, Interior Design, Graphic Design, Structural Engineering, Mechanical, Electrical and Plumbing Engineering. The firm’s focus is entertainment architecture and engineering, including cinema, bowling, bars/lounges, food service and entertainment centers worldwide. TK Architects provides the right services at the right time to meet client’s specific needs, including: New Buildings, Tenant Interiors, Renovations, Facility Upgrades and Maintenance.


For more information about TK Architects please visit www.tkarch.com or contact Jack C. Muffoletto, at jcmuffoletto@tkarch.com

 

Cinemas Have Started Opening on the Other Side of the Pond

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“…moviegoers around the world can once again enjoy the magic of movie theatres with their friends and family in a safe, welcoming environment.” –Adam Aron, CEO & President, AMC Entertainment

AMC Entertainment Announces the Reopening of Odeon Cinemas in Oslo, Norway


LEAWOOD (KANSAS) (June 3, 2020) – AMC Entertainment Inc., the largest theatrical exhibition company in the United States, Europe, and the world, today announced that Odeon Cinemas, an AMC Company, reopened the first of AMC’s approximately 1,000 cinemas around the world, in Oslo, Norway.

Odeon Cinemas Oslo Storo 14, Sandvika 8 and Lillestrøm 7 are the first three locations within the AMC and Odeon cinemas circuit to reopen. The Company expects to open an additional six locations in Norway over the next two weeks, as the first phase of a wider reopening of Odeon Cinemas throughout Europe.

With plans to open the remaining AMC locations in Norway and Europe, see rest of article here:

AMC Entertainment Announces the Reopening of Odeon Cinemas in Oslo, Norway


Founded in 1981, TK Architects is a full-service architectural firm that offers all professional design services in-house to simplify and streamline coordination, including: Architecture, Interior Design, Graphic Design, Structural Engineering, Mechanical, Electrical and Plumbing Engineering. The firm’s focus is entertainment architecture and engineering, including cinema, bowling, bars/lounges, food service and entertainment centers worldwide. TK Architects provides the right services at the right time to meet client’s specific needs, including: New Buildings, Tenant Interiors, Renovations, Facility Upgrades and Maintenance.


For more information about TK Architects please visit www.tkarch.com or contact Jack C. Muffoletto, at jcmuffoletto@tkarch.com

Malco Jonesboro to Open June 2020

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June 15, 2020

The Malco Studio movie theatre at Greensborough Village in Jonesboro, AR is situated at the most prominent intersection of the new 200-acre mixed-use development. Malco Studio is an 8 screen, reserved seating, recliner cinema with a full kitchen, and at-your-seat service. It will become the anchor entertainment attraction among creative restauranteurs, boutique shops, other niche retail, and multiple residential units.

The cinema has been designed to meet the needs of an entertainment and shopping experience, unlike anything Jonesboro has ever seen. It’s what the market has been asking for.


Founded in 1981, TK Architects is a full-service architectural firm that offers all professional design services in-house to simplify and streamline coordination, including: Architecture, Interior Design, Graphic Design, Structural Engineering, Mechanical, Electrical, and Plumbing Engineering. The firm’s focus is entertainment architecture and engineering, including cinema, bowling, bars/lounges, food service, and entertainment centers worldwide. TK Architects provides the right services at the right time to meet client’s specific needs, including: New Buildings, Tenant Interiors, Renovations, Facility Upgrades, and Maintenance.


For more information about TK Architects please visit www.tkarch.com or contact Jack C. Muffoletto, at jcmuffoletto@tkarch.com