SFC International Cinema City Changzhou

Project Description:

This is a 4500 sm, 9screen project in which we collaborated with our Chinese partners.

Concept behind the project: A good cinematic score is like a good design. Both create an environment. They can create a sense of intimacy or grandure, even build anticipation. There are many parallels between music and architecture; Italian Renaissance architect Leon Battista Alberti said that “the same characteristics that please the eye also please the ear.” Inspired by the relationship between flm, music, and architecture, this design pays special attention to musical principals to create a space that has a simple elegance.