The Roxy Cinema at the La Mer in Dubai is a one of a kind luxury theater. Its unique brand of premium fits into the ambitious waterfront development where it is situated. Surrounded by retail the cinema is comprised of two separate side by side buildings, each with two boutique auditoriums and a shared bistro juicery. From a technological point of view, it is state of the art with Sony 4K laser projection in a boothless format. Design-wise, this space pushed our team to find creative solutions for an unconventional shell space while still delivering a high-end interior design.