By Theresa English, TK Architects International Inc.
The highlights of the annual CinemaCon Convention in Las Vegas that was held March 20 to 27, 2017 can be summarized as Movies, Movie Stars, Strong Results and Bright Future.
The primary highlights of each CinemaCon gathering revolve around movies and movie stars. This year was no different. Previews of upcoming attractions build positive momentum for exhibitors and allow them to begin planning promotions and special events targeted to specific movies. Full length screenings of movies, such as “Pirates of the Caribbean: Dead Men Tell No Tales” (In Theatres May 26, 2017), which CinemaCon screened this year, and also had an unannounced screening of “Furious 8” much to everyone’s delight. (more…)