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Lobby–ing Your Customers: Smart Design Can Transform the Cinema Into a Popular Destination

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By Jack Muffoletto, Sr. Principal, TK Architects International

September 2016
The Article first appeared in the October (Lobby and Design) issue of Film Journal magazine HERE.

First impressions are made within the first five seconds (or less) of an encounter. Sure, the movie-going experience starts before your lobby, but it is just as important for your credibility when the customer opens the front door. (more…)

The Beauty of 3D Laser Building Surveys

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By Ian Wilson, Bsc hons, Pdip, AIA, RIBA, RIAS,  Principal, TK Architects International

August 2016

Laser Building Surveying, 3D model example

Laser Building Surveying, 3D model example

If I could name one major source of construction change orders in renovation or remodeling of existing buildings, it would have to be the surprise discovery of actual built conditions not matching the available as-built drawings.

Of course we could send an architect and engineers to survey a property and expect to catch all as-built discrepancies from the drawings. Of course the general contractor is to visit the site and become generally familiar with the conditions under which the work is to be performed. However, the reality is that a human being cannot economically guarantee a survey of the existing conditions. (more…)

Impact of Data on Cinema

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By Michael Cummings, Sr. Principal, TK Architects International

June 30, 2016

There were several sessions at the CineEurope convention in Barcelona this year that focused on the impact that data is having on Cinema.  Data is the reason that Amazon has a better idea of what you want for your birthday than your spouse.  Many of the discussions focused on exhibitor loyalty programs and what is possible to do with that information.cine europe aign (more…)

Future of Film Review: FITNESS TRACKERS & Emotion Sensing Software?

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By David Taylor, TK Architects International.

February, 2016

 

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Netflix has revolutionized the way we watch TV and Movies but it’s not merely through its online film streaming but through the way it has personalized its content to the viewer.  Netflix uses data mining to grossly monitor and create detailed profiles on its 69 million customers [6].  Using these profiles, Netflix used this data to shape how it marketed shows.  Netflix users who preferred certain actors were marketed the show with that actor as the main character.   Users with history of watching certain genres were marketed a trailer emphasizing the show’s genre.

Many other online companies such as YouTube are emulating Netflix’s success pattern to get better media to customers.  So what have movie theaters being doing to personalize its content or market films?  Well, not much has changed…  Although larger theater chains such as Regal or Cinemark are using new technology such as mobile apps to encourage purchasing tickets or find movies playing near you, the direct customized marketing is still absent from their business model.  But, to be fair, there are already many independent online sites or apps which already share movie reviews with friends such as Rotten Tomatoes and Facebook to “get the word out.”

Currently, selecting a movie to watch in theaters can be difficult from a consumer’s perspective. (more…)