An article by Sr. Principal, Jack Muffoletto, was featured in September issue of FilmJournal magazine, titled ” Shaping the Industry with Design: Amenities, technology, threats and consolidation influence the new theatre environment”.
In it Jack discussed how do we, the designers, address the key topics that influence the cinema industry. Jacks mentions consolidation, content release issues, technology and amenities among other major topics that have a deep impact on the theatre industry today.
For more details, please follow the following link to FilmJournal web version of the article: http://www.filmjournal.com/features/shaping-industry-design-amenities-technology-threats-and-consolidation-influence-new
By Jack Muffoletto, TK Architects International Sep 15, 2017
If you want to get someone’s attention, talk about one of these topics that are influencing the cinema industry:
* Seating, self-service, more service, efficiency, “integrated” and “experiential” are the terms and amenities operators are contemplating today.
* I am continually fascinated by the pace of technology solutions entering the industry and the opportunities they create. If you don’t have technology or it is unavailable or slow, the customer quickly grows impatient and might have to wait or rely on others; this is a pain point to avoid.
* For years, industry leaders have contemplated the release window, piracy, VOD and alternative online entertainment options. Customers are truly moving from bricks to clicks, and this is a real threat. However, touch, feel, taste and special events are impossible to achieve online.
* Consolidation is eye-popping and more than likely will continue and create demand for more differentiation and innovation.
